These slides trace the shift from traditional advertising to social commerce – where likes became trust signals, comments became recommendations, and communities became marketplaces.

Each slide unpacks what this means in practice: why authenticity outperforms ads, what challenges define who wins long-term, and how frictionless UX and real-time analytics turn mid-scroll moments into conversions.

For a full definition and a breakdown of how social commerce works, check our glossary article on social commerce.