Peklo Tool for better
Mad Devs developed parsing- and clusterisation-based software that
automates keyword grouping and text generation, making the launch
of contextual ads two times faster.
The needs that Peklo Tool meets
Who benefits from Peklo Tool
Digital marketing specialists
Automation allows launching contextual ads 2-3 times faster. The saved time can be spent on strategic and creative work that humans are good at, like KPI analysis and media planning.
Resources (in specialists’ time) needed to start a contextual ad campaign decrease by 50-80%. It makes delivering the results the customer needs more achievable.
How Peklo Tool works
Here’s how Peklo Tool increases the efficacy of contextual advertising:
NLP could cope with grouping, but it would’ve taken several minutes to process a single file with keywords in it
Integration with an extensive dictionary of contextual synonyms in a separate cache
Generation of ad texts
Another challenge was to automate the process of putting together different ad texts for each group of keywords. It’s an advanced combinatorial problem. We needed to implement an algorithm that would know how to write imperative sentences, what words to use in them, and how to connect those words.
Peklo Tool then creates hundreds of ad texts within seconds:
Detection of negative keywords
The tool identifies irrelevant keywords for narrower, more specific targeting.
Removal of explicit and implicit duplicates
Duplicates inevitably occur, and the tool is configured to eliminate them.
Meet the team
We don’t like the routine work that fellow digital marketing specialists have to do, so we’re happy to have created a solution for them. I’d like to thank our co-founders and partners at Mad Devs for this product. It lives, it works as intended, and it’s now bugless and supersmooth.