What is included in our marketing strategies?

Our content marketing strategy services are designed to help you achieve your business goals by increasing brand awareness, generating leads, and driving sales. They include the following steps:Market research to understand your target audience, your competition, and the market landscape.Content planning that aligns with your business goals and target audience.Well designed content creation that is engaging and informative.Content distribution to the right channels to reach your target audience.Tracking the results of your marketing campaigns to measure your progress and make necessary adjustments.

When will be results of increased traffic after optimizing content?

The time it takes to see results from content optimization will vary depending on a number of factors, including the quality of content, the competitiveness of your industry, and the amount of traffic you are currently receiving.From our SEO consulting services experience, you can expect to see some results within a few months of implementing our recommendations. However, it may take longer to see significant results.

Do I need to provide access to my analytics?

Yes, we need access to your analytics data in order to track the effectiveness of our strategies and make necessary adjustments. We understand that you may be concerned about privacy, so we will work with you to create a secure access plan that meets your needs.Our experts recommend creating a separate email address and password for our team to use. We will only access the data we need to track your results, and we will never share your data with anyone else.

Can we build a company's marketing process and team?

Our marketing services help you build a strong marketing process, set goals, and implement an effective plan. Additionally, we offer consulting for recruiting marketing specialists, assisting with job descriptions, candidate screening, and interviews.

Content Marketing Consultations

We offer expertise and guidance to help your tech company thrive in the digital landscape through optimizing your content, SEO, and marketing strategies.

Challenges faced by our customers

As the market shifts, tech marketing issues evolve — and that's okay. We assist you in solving problems you know about and others you don't understand exist. We'll explain what we do and how we do it.

Low website traffic

Lack of traffic to a website limits audience reach and engagement, leading to low conversions and slow growth of a business. It affects the presence of a brand online, visibility, and ability to generate revenue.

Uncertainty in budget allocation

It can be challenging to plan and allocate marketing budgets because trends and priorities often change when new platforms appear. Uncertainty leads to inefficient spending, missed opportunities.

Obstacles in the competitive landscape

Without marketing experience, it is difficult to evaluate how competitors are advertising their products or services. Companies need this information to adjust to market trends.

Marketing team optimization challenges

The creation and optimization of marketing teams is complex due to various factors. After all, you need to not only hire people, but also identify the right skill sets, foster effective communication, adapt to evolving market trends, and take into account many other aspects.

Challenges in finding talent

Marketing includes copywriting, content creation, SEO, data analysis, and more. Determining essential specialists can be puzzling, without the appropriate expertise, you can hire the wrong specialist.

Why are we an excellent solution for tech companies?

As a software development company, we understand the technological landscape, its intricacies, and the challenges tech companies face while designing marketing strategies. As we have walked this challenging path ourselves, helped a wide range of clients, and gathered extensive experience, we are eager to share it with technology startups and companies from diverse industries who wish to achieve their strategic goals.

Maria Zaichenko, Head of Marketing Department

Discover our solutions

Explore tailored solutions for companies with or without an existing marketing team. Address challenges you face, enhance strategies, and attain success with our experts.

Companies without a marketing team can lack a marketing strategy, limit brand awareness, see low website traffic, and weak lead generation. This can lead to decreased competitive advantages and loss of contact with the target audience.

Mad Devs offers:

Cost-effective strategies using social media and content marketing.
Optimized search engines and drove organic traffic without costly ads.
Creative strategies, including paid & owned content and email marketing.
Audience engagement, even on a limited budget.

Transform your content with us

We’ve built our expertise working with B2B tech companies on marketing. Working with Mad Devs, we provide comprehensive content marketing solutions to your challenges.

Data-driven insights

Elevate your content strategy with our advanced analytics, strategic planning, and hypothesis-driven approach. Uncover actionable insights that shape compelling content experiences and drive tangible results.

Outsmart the competitors

Stay ahead of the curve with thorough competitive analysis. We'll help you identify market trends, customer preferences, and gaps in your competitors' strategies, giving you the strategic advantage needed to excel.

Elevate content quality

Your content deserves the best. Our experts fine-tune your media for maximum impact. From enhancing readability to refining messaging, we will help your content resonate with your audience.

Expert team building

Need the right minds for your marketing goals? Our specialized team recruitment service connects you with top-tier marketing specialists who align with your vision and elevate your initiatives.

SEO excellence

Drive organic growth through precise SEO analysis. Our strategies enhance your content's search visibility, making sure your message reaches the right audience at the right time.

Transparent progress

Collaboration is key. We maintain transparency at every step, from strategy development to performance tracking. You'll always have a clear view of your content's journey and its real-time impact.

Our tech stack

At Mad Devs, we leverage cutting-edge technology to amplify your marketing. Our robust tech stack enhances efficiency, data-driven decision-making, and seamless collaboration.

SEMrush

We optimize websites, drive targeted traffic, and boost digital presence with SEMrush.

Smartlook

We check user paths, ensuring they work as intended and optimize for success.

Screaming Frog

We find broken links, duplicates, and enhance visibility, ensuring a search-friendly site.

Jira

Jira is the cornerstone of our project management and collaboration processes.

Hotjar

Prismic

Wordpress

Google Search Console

Google Analytics

Google PageSpeed Insights

Google Trends

SEO Spider

Ahrefs

Yoast SEO

Ubersuggest

SERPstat

Schema Markup Generator

BuzzSumo

Mangools

LongTailPro

Raven Tools

OnCrawl

CognitiveSEO

Pitchbox

BrightLocal

KeywordTool.io

Serpwatch

Trusted by hundreds of customers worldwide

Our NDAs and confidentiality requirements prevent us from disclosing details to all of our customers. Here are a few of the companies we work with.

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Meet our expert team

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Embracing transparency with Enji.ai

Mad Devs is a remote-first company, and we prioritize open communication and transparency among our team members. Over the years, we developed practices to help us all stay aligned and updated on work processes, ensuring productive collaborations.

To embody transparency values in our team and collaborations, we developed Enji.ai, a tool that provides real-time information about your dev team’s recent project activity based on daily stand-ups and labor costs, and worklog reports.

This data helps us track progress better, distribute the workload, and provide complete information about each stage of your project development.

We provide Enji.ai to our clients for FREE

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