About myself
I've been an SEO Specialist at Mad Devs for nearly five years, working across both internal initiatives and client-facing projects. My work involves conducting in-depth SEO audits, resolving traffic-related issues, and contributing to analytics and strategy. Over the past six months, I've also been focusing on technical SEO for the Clutch platform.
Beyond my core responsibilities, I played an active role in the implementation and successful attainment of ISO 9001-2015 certification at Mad Devs. Currently, I help maintain internal company processes as an internal auditor.
About the company
My journey with Mad Devs started a bit by chance, but it turned out to be one of the best decisions I've made. I joined as an outstaff specialist through the "Peklo" marketing agency with just four months of SEO experience. Before that, I mainly worked with Google Ads and PPC advertising. I basically started here as a junior, and Mad Devs is where I grew into a confident SEO professional.
I began seeing meaningful results after just 3–4 months. At the time, we started actively promoting our blog, and the metrics quickly improved — more impressions, more clicks. That was a turning point for me: the realization that my work was driving real impact. Back then, the blog content was written by our developers, and their articles were incredibly unique. I focused on keyword research and optimization, making sure those articles weren't just published but also ranked and reached the right audience.
One of the things I really value at Mad Devs is the team. People here are smart, funny, and easy to talk to. I've been especially lucky with the marketing team — we've built a friendly and supportive environment. If we’re talking about other teams, each has its own working style, but we always make an effort to find common ground, support one another, and share our knowledge.
Compared to my previous jobs, the biggest difference at Mad Devs is how well-structured and thought-out the work processes are. In smaller companies, a lot of things are done manually or agreed on verbally, which often leads to chaos. Here, we have clear processes that actually work. I even helped build some of them for our department, and it's nice to see they're still being used.
🚀 Join our remote-first marketing squad as a junior SEO specialist!
One of the most memorable tasks I've worked on was the implementation of AMP (Accelerated Mobile Pages). I suggested the idea three years ago, but we didn't have the time or resources back then. Recently, we finally made it happen — first for the Enji website, and then for maddevs.io. I did the research, planned the tasks, and led the implementation.
The goal was to improve how our site works on mobile devices. In the past, we didn't get much mobile traffic, especially on the blog. Now, I'm expecting that to grow, thanks to AMP, and I hope our content will start appearing more in Google Discovery and Google News.
Our team has exciting plans ahead. Marketing at Mad Devs used to focus mostly on internal needs — supporting the brand, HR, and internal projects. But now, we're working more with external clients. We run SEO audits, support ongoing commercial projects, and help them grow and succeed.
Tools I use & How I learn
The tools I use vary depending on the task, but there are a few I rely on regularly. For example, I've been using Perplexity for over a year to research topics—it's great because it provides instant links to sources. I also recently started using Copilot in Microsoft Docs, which really helps streamline working with text.
When it comes to SEO tools, my go-to options include:
- Semrush and Conductor – great for competitor research, keyword analysis, and building SEO strategies.
- Screaming Frog – perfect for technical site audits, especially on large websites.
- Optimal UX – essential for large-scale projects. It lets me quickly test changes on the site without waiting for developer deployments. I can run experiments directly and pass them on to the dev team if they're successful.
To stay current, I regularly take SEO courses. One of the most valuable things I've completed recently is the SEO Blueprint. I appreciated its structured approach and the practical, real-life examples it included.
Before I enroll in any course, I follow a personal checklist:
🔲 I research the creator thoroughly — reading their blog, subscribing to their newsletter, and reviewing any free resources they share. If the free content is insightful and up to date, that's usually a strong sign the paid course is worth it.
🔲 I pay attention to the creator's reputation. I avoid mass-market courses and prefer specialized programs led by trusted industry experts.
🔲 I take my time — usually, there are a few months between discovering a course and deciding to invest in it.
But here are a few influencers I follow regularly. It can be very useful for you:
- Aleyda Solis – she has an excellent newsletter and shares a lot of valuable insights for free.
- Glen Allsopp – his SEO approach had a big influence on me. I've even purchased one of his courses.
- Egor Wexler – not focused on SEO, but his Python course stands out. His delivery is so engaging that I find it enjoyable even when the topic is outside my field.
Lately, I've also been following Google's webinars, especially those from Google Search Central. They cover real cases, answer community questions, and offer a lot of practical insights.
People around me
Working from the office gives me the chance to connect with colleagues across different teams. Most of our casual meetups happen in the kitchen — it's our unofficial communication hub where we chat about everything from work to personal life. You'd be surprised how many issues get sorted out over casual chats there!
One of the things I really value at Mad Devs is the absence of strict boundaries between departments. If you need help, you can reach out to anyone, including the management team. We have shared chats and a truly open communication culture, where no one is limited to just their own team's ecosystem.
Outside of Mad Devs, my network is also largely professional. A few years ago, after completing an SEO course, I was invited to join a private community of specialists. Since then, it's been my primary space for discussions and advice. The group includes many talented professionals, and I've built personal connections with a few members, which makes it easy to exchange ideas directly.
I also stay in touch with SEO and tech communities through Telegram channels, Slack groups, and women-focused professional networks like Women in Tech SEO. At one point, I was a member of several such groups, but I eventually narrowed it down to just one or two to better manage the information flow and stay focused.
And beyond the tech world… Well, I mostly chat with my beauty professionals! That's my much-needed, offline, feel-good kind of networking.
Hobbies and relaxation
Physical activity is my go-to way to recharge and maintain mental clarity. I enjoy working out at the gym, but what really helps me reset is hiking in the mountains. Being in nature helps me disconnect and clear my thoughts. One of my most memorable hikes was reaching the Ratsek Hut at 3,400 meters — a tough climb, but an incredibly rewarding experience.
In winter, I snowboard, and this year, I tried skiing for the first time — and loved it! I also enjoy playing video games. Some of my favorites include The Legend of Zelda, Gris, Newa, and most recently, Split Fiction. Occasionally, our marketing team gets together to play co-op games, which makes for a fun way to bond outside of work.
Another passion of mine is Formula 1. It all started when my husband and I were watching videos about cars and motorsport history. One of them recommended Drive to Survive on Netflix, and we got hooked. Since then, we've learned the teams, followed the drivers, and now we plan our weekends around qualifying sessions and race days. Watching live is a must! Otherwise, social media ruins the outcome with spoilers! One of our dreams is to attend a race in person someday.
And recently, I've discovered the joy of taking care of plants. I guess I've hit that point in adulthood. I never thought I'd be someone with a "green corner," but here I am, slowly growing my little urban jungle. Learning how to care for each plant has become a calming ritual — part hobby, part meditation.
