With our intuitive web designs, we reinvent the way your application feels and looks.

Mad Devs’ web design process includes several stages. Each of these steps provides valuable input into the visual and functional aspects of your future application. 

Web design workflow at Mad Devs

During our web design process, we carry out thorough research, create wireframes, mockups, and prototypes of the future solution, and hand over the final designs to the development team. Let’s explore each stage in more detail. 

Discovery phase

At the start of the project, our main goal is to collect as much information as possible. To achieve this, we take an in-depth look at the future product from the perspective of a client, stakeholder, and end-user.

Discovery phase

By analyzing customer requirements and conducting extensive research and a series of interviews, the Mad Devs team figures out the key takeaways, such as:

✔ Project’s purpose
✔ Business objectives and expectations
Target audience, including their needs, wants, and preferences
✔ The context of the product, in which it will be used
✔ Pain points the product should solve
Competitors’ products, including their strengths and weaknesses
✔ The product’s characteristics (appearance, functionality, and other aspects)
✔ Product marketing strategy

The discovery phase is an excellent opportunity to think ahead about each nuance before the project is started. It allows the Mad Devs designers’ team to nail down all the requirements, determine the feature set, and avoid costly adjustments at later stages of the project. We turn our findings into customer journey maps, user flows, and wireframes.

Design iterations

After the research is completed, we can proceed to the web design, which consists of iterations or repetitions of the design process. During each design iteration, we produce an outcome, test it, get helpful feedback, and make improvements. The outcomes of the web design iterations encompass:

Design iterations


A wireframe is a high-level representation, such as a black-and-white drawing, of the future product. Wireframes show the structure and core elements of the web page. 


A mockup is a more advanced version of a wireframe. It demonstrates the web page in colour and includes a broad array of elements, such as logos, icons, images, navigation, and others.



Finally, we turn a static mockup into a clickable prototype, which is very close to the final result. At this point, we can test the usability and functionality of the future product with real users.  

Design handover

When the web design is ready, we hand over the deliverables (user flows, animations, prototypes, etc.) to the developers. Still, we continue collaborating with the development team to ensure the full compatibility of all features and provide a seamless user experience. At Mad Devs, we apply standards, guidelines, style guides, and internal documentation to maintain consistency throughout the entire project development process.

The Mad Devs web design workflow is a multistage process that embraces the discovery phase, several iterations, including the development of wireframes, mockups, and prototypes, and design handover. The iterative approach enables early testing and improvement of the product, saving the customer time and money. 

Our designers use various tools and techniques to create outstanding designs for iOS and Android apps.

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Alex Krivov

Alex "Skriv" Krivov

Lead Designer